I've been repeatedly seeing adverts for what3words on YouTube, today I read about it in more detail in one of the outdoorsy magazines I buy, so I thought it was about time I checked it out for myself. what3words is a very simple and easy to use app, in a nutshell, imagine covering the globe with a grid of 3m x 3m squares, and giving each of these squares a unique combination of 3 words. Seems, on the face of it, to be quite a gimmick, but honestly, it really is much more than that, and my own thoughts are that what3words will become embedded in our social consciousness in no time at all. I'll keep my 'outdoors & adventure' head on here and say that as a means of life and death navigation, I think obviously you wouldn't be relying on it. However what is brilliant about it, is that the emergency services have use of it, so if you do find yourself in difficulty, literally anywhere, you can communicate your precise location with ease.
Another brilliant use, is actually the perfect fix for what I mentioned in my previous blog post on Bouldering Outdoors, that being, rocks don't have an address. In the absence of both a map, and ability to rapidly interpret coordinates, this app would be perfect for climbers looking for an exact problem in an area. The same goes for anything in the natural world, from a perfect fishing spot, to an interesting tree on a walk in the woods. I'm very interested to see how the use of this app develops; as you can tell I'm a fan. In this video I take a bit of a walk-through and take a look at some of the features you can find in the app.